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Business-Side of things: Putting together a proposal.

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# 1
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Good Evening (morning or afternoon) to everybody.

 

We´re just starting up. So excuse the lack of experience becoming apparent in my posts.

 

Is there a "standard" procedure on how to get started with a new client?

Client is interested and has either:

a) a clear idea of how many units they want to sell in a given timeframe (ideal and specific goals)

b) just wants to "start advertising with google adwords".

 

Case a:

Would you agree for the following to be a worthwhile start into putting together a budget?

Questions to ask:

- duration of campaign

- units to be sold (plan)

- gross revenue per unit

- % of revenue alloted for advertising (incl. click-budget and managment/Setup fee)

...

 

taking all these numbers should allow me to calculate a max CPC and a daily budget.

 

?

is that way off? or at least a starting point?

 

How do i determine wether the max CPC i come up with is even close to realistic? (<>first page bid,.. how do i find out)

 

In general i feel like i am struggling with the business side of things.

can you point me towards conversations on the board, books or other resources that will help me get a leg up?

 

As always: i greatly appreciate everyones time and input.

 

greetings from germany,

flo

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Accepted by topic author floshkit
September 2015

Re: Business-Side of things: Putting together a proposal.

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# 2
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never mind.

 

a simple google search did the trick.

 

sorry for bothering you guys.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author floshkit
September 2015

Re: Business-Side of things: Putting together a proposal.

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

never mind.

 

a simple google search did the trick.

 

sorry for bothering you guys.