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Broad match modifier

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# 1
Follower ✭ ✭ ☆

Hey everyone, first time here, hope you're re all well Smiley Happy.

 

I came across a keyword like "+Beach +House". Shall I consider it as Broad Modifier or Phrase? I'm a bit confused to be honest... If anyone has any experience with it or any views, I appreciate it.

 

Thank you!

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Broad match modifier

Top Contributor
# 2
Top Contributor

Hi Daniel,

 

"+Beach +House"

 

That way it is considered to be a phrase match keyword where the + signs are part of the term proper. I don't think you can achieve any goals with it since users are unlikely to google matching search queries. 

 

Best,

Lakatos

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Broad match modifier

Top Contributor
# 2
Top Contributor

Hi Daniel,

 

"+Beach +House"

 

That way it is considered to be a phrase match keyword where the + signs are part of the term proper. I don't think you can achieve any goals with it since users are unlikely to google matching search queries. 

 

Best,

Lakatos

Re: Broad match modifier

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Much appreciated Lakatos! It's the first time I'm seeing such a match type to be honest and wasn't sure how to deal with it. I'm just gonna pause it as I only had 1 conversion over a 90 Day period anyway...

Thank you!