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Broad Modifier

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# 1
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Hi friends,

 

I wanted to ask if I add broad modifer to 'Signs' then will google show ad on 'Sign' when my campaigns setting is 'Do Not Include Plurals, Misspelss'.

 

Thanks

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Accepted by topic author RichaAgarwal
September 2015

Re: Broad Modifier

Top Contributor
# 3
Top Contributor

Hi RichaAgarwal,

 

I am afraid but I have to disagree what has been said above.

 

If it's a broad modifier, then it should show up your ads for sign which is a singular. Reason being that although you have disabled the keyword matching options in your advanced settings, those are only meant for Phrase and exact match types, so it won't have any impact on Broad or broad modifiers.

 

Read this article for more clarifications: http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497836

 

Hope that helps!

Pankaj

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Re: Broad Modifier

[ Edited ]
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# 2
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I think it won't be shown if it have been set in Advanced keyword matching.

Marked as Best Answer.
Solution
Accepted by topic author RichaAgarwal
September 2015

Re: Broad Modifier

Top Contributor
# 3
Top Contributor

Hi RichaAgarwal,

 

I am afraid but I have to disagree what has been said above.

 

If it's a broad modifier, then it should show up your ads for sign which is a singular. Reason being that although you have disabled the keyword matching options in your advanced settings, those are only meant for Phrase and exact match types, so it won't have any impact on Broad or broad modifiers.

 

Read this article for more clarifications: http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497836

 

Hope that helps!

Pankaj

Re: Broad Modifier

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

Hi Pankaj,

You are right. This is not for board and board modifiers. Thanks.