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Broad Match Modifiers (BMM) & Dynamic Keyword Insertion (DKI)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All


Need some help with BMM and Dynamic Keyword Insertion (DKI) into an AD.


Say for example my keyword is: +ferrari +quote +red

and my AD starts with: Get A {KeyWord:Red Ferrari}


Can someone please show me how will my AD show up, when someone types:


1. "looking for a red ferrari quote"

2. "what is the quote for a red ferrari?"

3. "cheap quotes for red ferraris"


I ask this bcoz i am unsure if the "+" is inserted into the AD or just the letters?


Also, is it wise to use BMM with DKI within an adgroup as a general rule?



1 Expert replyverified_user

Broad Match Modifiers (BMM) & Dynamic Keyword Insertion (DKI)

Top Contributor
# 2
Top Contributor

Hi @Vik F,


I would recommend to use phrase and exact match types with DKI.

Using BMM will not show the + in the ad's dynamically headlines or description but it will follow the same order as of the keyword.


You headline will be shown as Get A Ferrari Quote Red which is not making sense.

So, if you want to use DKI with BMM, make sure that the keywords order make a sense if it get inserted in the ad.

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Broad Match Modifiers (BMM) & Dynamic Keyword Insertion (DKI)

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

cheers mate!