Broad Match Modifier
I need a small confirmation about Google AdWords Broad Modifier Match type. I have a keyword like +luxury cars in +Dubai. Is it eligible to trigger for the query luxury life in Dubai or luxury Dubai?
In the first query, the words "luxury" and "Dubai" will satisfies the BMM algorithm. But will Google treat "life" is closely relevant for "cars"?
In the second query, I have only 2 words "luxury" and "Dubai" and no other supporting words for "Cars". Will my keyword eligible to trigger for second search query?
Re: Broad Match Modifier
I think both the keywords luxury life in Dubai and luxury Dubai will trigger the ad. As per broad match modifier, the algorithm will see the presence of luxury and Dubai in search query to show the ad.
If you do not want this keywords to show the ads then add + to cars as well or you can try adding negative keywords.