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Broad Match Modifier

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# 1
Visitor ✭ ✭ ✭

Hi all,

Is there any difference between +formal +shoes and +shoes +formal ? Because i saw and the two ways in one adgroup.

BR

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Accepted by topic author SMSEM
September 2015

Re: Broad Match Modifier

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# 2
Visitor ✭ ✭ ✭
No need of those 2 keywords in the same AG. You ad rank is decided by CTR, ad relevance and LP experience. In this case for both types of keywords - the ad relevance would be more or less the same.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author SMSEM
September 2015

Re: Broad Match Modifier

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
No need of those 2 keywords in the same AG. You ad rank is decided by CTR, ad relevance and LP experience. In this case for both types of keywords - the ad relevance would be more or less the same.

Re: Broad Match Modifier

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

The " + " that preceds the keyword allows you to have a broad search where either keyword can be first to activate the adword. 

 

So no, they do the same job.