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Broad Match Keyword Being Reported as Exact Match

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I am running the campaign for one of my products and have targeted the keywords as broad match. When I checked the analytics, one of the keywords triggered an ad and a visit followed. The Matched Query shows a long tail keyword but the Query Match Type says exact match

 

Here's the scenario:

Target keyword: blue widgets

Keyword that triggered the click: what version of <product related> does blue widgets use

Query Match Type that Analytics say: Exact

 

Can anybody explain me why this is an exact match. It should have been a broad or phrase match.

 

Regards,

Shailenra Sial

2 Expert replyverified_user

Re: Broad Match Keyword Being Reported as Exact Match

Top Contributor
# 2
Top Contributor

Hello.

 

Are you sure it is that keyword that triggered that search query? Where, in Analytics, can you see, in the same table row search query / keyword / match type?

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Broad Match Keyword Being Reported as Exact Match

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Traffic Sources --> Advertising --> AdWords: Keywords and Matched Search Query. Query Match Type dimension next to Matched Search Query

Re: Broad Match Keyword Being Reported as Exact Match

Top Contributor
# 4
Top Contributor

And are you sure that the particular search query you are talking about is only triggered by one of your keywords? Dynamic Search Ads, for instance, report a lot of Exact Match matches, though one does not have keywords in those campaigns.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Broad Match Keyword Being Reported as Exact Match

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
But I am not using the Dynamics Search Ads. Moreover, the Keyword dimensions tells me the keyword on which the ad appeared and Matched Search Query tells me the long tail one

Re: Broad Match Keyword Being Reported as Exact Match

Top Contributor
# 6
Top Contributor

I understand. You have any two of the three in the same row. But never Keyword / Search Term AND Match type.

 

Can you use the Analytics Data Feed query explorer and see, in one row, Campaign / Ad Group / Keyword / Search Term / Match Type?

 

I fear that if it's not DSA it can be PLA. I can see that in one of my accounts. PLAs also always report exact matches.

 

So you may well be in a situation when that search term is paired with the keyword you indicated, but not in exact match, and it is also paired with a product target, with no keyword, in exact match.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Broad Match Keyword Being Reported as Exact Match

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

But I am not using PLA. Could you please tell me more about Analytics Data Feed query explorer? Where can I find it?

Re: Broad Match Keyword Being Reported as Exact Match

Top Contributor
# 8
Top Contributor

Hello.

 

Over here: http://ga-dev-tools.appspot.com/explorer/. Give it a try, it is a very neat tool.

 

 

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Broad Match Keyword Being Reported as Exact Match

[ Edited ]
Top Contributor Alumni
# 9
Top Contributor Alumni

Edit -  My original post was incorrect. I've removed it, so I don't take this discussion off-track.

 

 


Theresa
Google AdWords Top Contributor
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