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Bot Clicks on our Campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, we seem to be getting bots clicking on our Brand Campaigns.


We've seen a huge increase in CTR today and nearly no bounce.


Can we report this to Google? What else can we do to stop the acitivity?


Thanks, Suzannah

Re: Bot Clicks on our Campaigns

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
Hello Jane S,
This can happen for three reasons:

You're looking at reports using the date range "Today." Because impression and click data update at different rates throughout the day, the number of clicks and impressions might not make sense if you compare them against each other.
Customers are "comparison shopping" by clicking between several ads. Because browsers typically cache search results pages, Google doesn't record multiple impressions, so the clicks can exceed the impressions.
Customers may be clicking more than one link within your ad. You won’t be charged for more than two clicks per ad impression and Adwords filters out any invalid clicks that Google detect.