AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2K members online now
2K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Blocking brand name from using

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Is it possible to block competitors from using a brand's name as a keyword for their own ads?

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Magnet M
September 2015

Re: Blocking brand name from using

Top Contributor
# 2
Top Contributor
Hello;
Simple answer: No . This practice is legitimate according to AdWords Policy
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Magnet M
September 2015

Re: Blocking brand name from using

Collaborator ✭ ☆ ☆
# 3
Collaborator ✭ ☆ ☆

Hi

@MosheTLV  is bang on you cant block competitors from bidding on your brand but you can block them from using your brand name in adcopy therefore affecting their quality score.

But you can do this only of you own trademark for your brand, you can find more information about this here.

Hope this helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Magnet M
September 2015

Re: Blocking brand name from using

Top Contributor
# 2
Top Contributor
Hello;
Simple answer: No . This practice is legitimate according to AdWords Policy
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Magnet M
September 2015

Re: Blocking brand name from using

Collaborator ✭ ☆ ☆
# 3
Collaborator ✭ ☆ ☆

Hi

@MosheTLV  is bang on you cant block competitors from bidding on your brand but you can block them from using your brand name in adcopy therefore affecting their quality score.

But you can do this only of you own trademark for your brand, you can find more information about this here.

Hope this helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog