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Bidding Strategy

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# 1
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Hi all,

I have set enhanced bid strategy to my campaign but now, I have to changed it to ad group level(as I don't want the enhanced bid strategy for some ad groups) instead of campaign level. Can it be possible? if so, how?

2 Expert replyverified_user

Re: Bidding Strategy

Top Contributor
# 2
Top Contributor
Hi Akshay,

You must be asking regarding ECPC bid strategy.
You can use this bid strategy at campaign as well as adgroup level. So, choosing those particular ad groups for which you want to use this is definitely possible.

Regards
Archit, AdWords Top Contributor, Community Profile
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Re: Bidding Strategy

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# 3
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@Archit..
Thanks for your suggestion

Re: Bidding Strategy

Top Contributor
# 4
Top Contributor

Hello @Akshay K

 

To have a better understanding of ECPC and to set it flexibly at ad group level, the following helpcenter articles would be helpful to you -

 

https://support.google.com/adwords/answer/2464964?hl=en

https://support.google.com/adwords/answer/2979071

 

All the best.

 

Thanks
Ratan Jha

 


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