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Best practice for targeting different languages in the same location?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

What is the best recommended practice when targeting different languages in the same region, but when your keywords are only in one language? Say I'm targeting french and english users in Quebec, Canada - my keywords are all in english, as they are brand related, but my ads in their respective languages. Should I separate them by Campaign - or would they be competing against each other as they are both english keywords?

 

Thanks Smiley Happy

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Accepted by topic author David H
September 2015

Re: Best practice for targeting different languages in the same locati

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hello David H

 

You must make different campaigns, because you are having ads in different languages settings.

And the language settings are campaign settings. And Your Ads are not competing because you are targeting different users.

 

If a French speaking person is searching, a French ad can be activated. For Adwords at that moment  the targeting language makes the difference.

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

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Marked as Best Answer.
Solution
Accepted by topic author David H
September 2015

Re: Best practice for targeting different languages in the same locati

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hello David H

 

You must make different campaigns, because you are having ads in different languages settings.

And the language settings are campaign settings. And Your Ads are not competing because you are targeting different users.

 

If a French speaking person is searching, a French ad can be activated. For Adwords at that moment  the targeting language makes the difference.

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

Re: Best practice for targeting different languages in the same locati

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Elija , I guess there isn't a choice when the language settings are per campaign not ad group.

So much for enhanced campaigns trying to combine everything into one!

Re: Best practice for targeting different languages in the same locati

Top Contributor
# 4
Top Contributor

Hello;

You might be interested in checking this discussion in which we covered various options for language targeting;

 

AR & EN Ads are showing for one AR keywords targeting UAE?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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