Basics on DoubleClick (Google) Ad Exchange
If i go for DoubleClick (Google) Ad Exchange will i be able to automatically advertise on all those networks which is not a part of GDN and Google Ad Exchange? If yes, is it Real time Bidding?If not, Do i have to add those other networks to my Ad Exchange? How do i do that? How do i decide which network is best for me as there are many players in the market.
Re: Basics on DoubleClick (Google) Ad Exchange[ Edited ]
October 2013 - last edited October 2013
In answer to your first question, yes, if you use DoubleClick you will be able to automatically advertise on the GDN as well ad other display advertising across the Internet. DoubleClick Bid Manager allows you to analyse every impression and optimise buying in real time.
Finally, here is some more information on How DoubleClick Ad Exchange works with AdWords.
Let us know if you have any other questions about this,