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BMM negative keywords

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# 1
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Hello,

 

I posted this in its original topic, but since that topic deviated to other comments, I figured that I'd split the question out to its own post as seen below:

 

I understand the logic for negatives in the case where ads are split up in separate ad groups, however I need clarification on how these negatives should be formatted in the case that each ad group contains 1 keyword.

 

Let's take this example (all these keywords are setup in separate ad groups):

 

Ad Group 1 + Keyword: [contract block building company in cityname statename]

Ad Group 2 + Keyword: +contract +block +building +company +cityname +statename

Ad Group 3 + Keyword: [contract block building company in cityname]

Ad Group 4 + Keyword: +contract +block +building +company +cityname

Ad Group 5 + Keyword: [contract block building company]

Ad Group 6 + Keyword: +contract +block +building +company

Ad Group 7 + Keyword: [contract block building]

Ad Group 8 + Keyword: +contract +block +building

 

Let's take Ad Group 8 for example. The negatives in this case would need to be:

 

+contract +block +building +company

+contract +block +building +company +cityname +statename

[contract block building]

[contract block building company]

[contract block building company in cityname statename]

 

 

However, would I enter the negatives exactly like that? Or would I just include the additional terms, so:

 

+company

+company +cityname +statename

[contract block building]

[contract block building company]

[contract block building company in cityname statename]

 

The reason why I'm asking is because something looks fishy in the first campaign I setup. All my ads/keywords are approved, but some of the BMM keywords say that ads aren't running for the following reason: "A negative keyword is preventing your ad from showing." Which is making me think that since I didn't cut out +contract +block +building out of the negative +contract +block +building +company, that it's preventing my ad from displaying since the keyword can't trigger an ad?

 

Thanks!

Michal

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Marked as Best Answer.
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Accepted by topic author Michal B
September 2015

Re: BMM negative keywords

Badged Google Partner
# 2
Badged Google Partner
Hello Michal,

There is no thing such as BMM negative keyword. Broad match negative keyword already works much like modified broad match. That means every word in your negative keyword term in broad match has to appear in search term in order to block the keyword.

If you I take ad group 8 and negative keywords, you only need NKW: [contract block building], company, cityname1-x, statename1-x,.

Hope I did not forget about anything and that you get the pointSmiley Happy

Alex

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Michal B
September 2015

Re: BMM negative keywords

Badged Google Partner
# 2
Badged Google Partner
Hello Michal,

There is no thing such as BMM negative keyword. Broad match negative keyword already works much like modified broad match. That means every word in your negative keyword term in broad match has to appear in search term in order to block the keyword.

If you I take ad group 8 and negative keywords, you only need NKW: [contract block building], company, cityname1-x, statename1-x,.

Hope I did not forget about anything and that you get the pointSmiley Happy

Alex

Re: BMM negative keywords

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Aha, so setting up negative keywords as:

+company
+company +cityname +statename

Is technically incorrect. I should rather set it up as:

-company
-cityname
-statename
[contract block building]
[contract block building company]
[contract block building company in cityname statename]

... I don't need to add the "+" infront of keywords?

Re: BMM negative keywords

Badged Google Partner
# 4
Badged Google Partner
No you do not, modified broad match does not exist for negative keywords.

See:
https://support.google.com/adwords/answer/2497836

Also here on forums there's great article about match types:

https://www.en.adwords-community.com/t5/User-Articles/What-Are-The-Negative-Keyword-Match-Types-And-...

Hope this will help you understand better!

Re: BMM negative keywords

Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭
Thanks a lot for your help. Cheers!