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Avoid multiple ads with similar keywords for different campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am using one adwords account to running two campaigns for two different companies,

cos those two companies are in the same industry,

most of the keywords are similar,

under same keywords the ads from 2 companies are not display properly,

 

How can I avoid multiple ads with similar keywords?

1 Expert replyverified_user

Re: Avoid multiple ads with similar keywords for different campaigns

Top Contributor
# 2
Top Contributor

Hello gsmX; welcome;

 

This is something you should try to avoid. (i.e. Similar keywords in different campaigns / ad-groups that compete among themselves)

However, if those are completely different companies (=different entities), with different domains, and  have different credit cards for billing - you could open another account

 

Make sure that you comply with all criteria  listed on the double serving section of the Policy

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Avoid multiple ads with similar keywords for different campaigns

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi MosheTLV, Thanks for your reply

 

if we say a opposite way

 

If one company owner 2 different website, one is for b2b, another is for b2c in same industry, same domains and billing. but different brand, different logo, different level of support

 

Could we running Similar keywords in different campaigns for those 2 different website?

 

 

Thx

Re: Avoid multiple ads with similar keywords for different campaigns

Top Contributor
# 4
Top Contributor

That would be, in my view, a violation of the policy

 


gsmX wrote:

Hi MosheTLV, Thanks for your reply

 

if we say a opposite way

 

If one company owner 2 different website, one is for b2b, another is for b2c in same industry, same domains and billing. but different brand, different logo, different level of support

 

Could we running Similar keywords in different campaigns for those 2 different website?

 

 

Thx




Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’