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Average CPM cost

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How do I get the average CPM cost for a specific website in the GDN?

 

Any help, much appreciated.

 

Dan

 

 

1 Expert replyverified_user

Re: Average CPM cost

Top Contributor
# 2
Top Contributor

Hello Dan;

Did you choose CPM bidding?

(See detailed instructions)

http://support.google.com/adwords/answer/2472725

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Average CPM cost

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for your response. However this does not answer my question. Google has this data on hand, yet I can't find it.

Re: Average CPM cost

Top Contributor
# 4
Top Contributor

To compare between CPM and CPC in an auction AdWords converts CPM to eCPM  (an "equivalent" to a CPC).

Google does not disclose the formula. (Probably because it prefers CPC biddingSmiley Wink

 

I found you this article, that  show a calculation to find an "estimated" CPM;

http://webanalysis.blogspot.co.il/2012/01/cost-of-advertising-cpm-ecpm-and-cpc.html#axzz2KloteyNS

 

And here is the link to Google's tutorial about eCPC:

http://support.google.com/adwords/certification/bin/static.py?hl=en&page=guide.cs&guide=23293

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Average CPM cost

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks again, your response is appreciated. From what I understand, at present I need to commit to purchasing ad space in order to find out how much it costs. Which to me seems very, very wrong.