AdWords
2.5K members online now
2.5K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Average CPC's Exceeding Max Bid

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My PLA campaign has one ad group and no keywords.  The max CPC is set at $0.01.  My average CPC is currently $0.44.  My campaing bid setting is "Focus on clicks, manual maximum CPC bidding".  What's going on?

Re: Average CPC's Exceeding Max Bid

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Welcome To Our Community,

 

Here are the possible reasons: Why does my average CPC sometimes exceed my maximum CPC bid?

More Power,
Loraine