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Availability of New Adwords Features

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

I recently read about a number of exciting new features in Adwords and would love to try them out in my campaigns. Anyone have an idea of when the following will be available?


Offers Extensions
Search Remarketing
Lightbox Ad format

 

Thanks!

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Marked as Best Answer.
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Accepted by RachelM (Google Employee)
September 2015

Re: Availability of New Adwords Features

Top Contributor
# 2
Top Contributor

Hey David,

 

Glad that you are noticing the new stuff AdWords come up with! the problem with all of this is there is very limited data about these features. The offers extension is in 'limited Release' so not everyone has tried it out.. actually everyone doesn't even have access to it. Smiley Happy

You could read about it here: http://www.google.com/ads/innovations/offerextensions.html

 

Search remarketing is something I am using for a lead based client. So far its been working better. Logically, it should.. simply because the audience you are targeting is more focused. 

 

Lightbox has just been rolled out to a limited audience again... and very recently.. You could read about it here: http://adwords.blogspot.in/2012/10/helping-brands-light-up-web.html

 

Cheers,
Shweta

AdWords Top Contributor
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Accepted Solution’!

View solution in original post

Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Availability of New Adwords Features

Top Contributor
# 2
Top Contributor

Hey David,

 

Glad that you are noticing the new stuff AdWords come up with! the problem with all of this is there is very limited data about these features. The offers extension is in 'limited Release' so not everyone has tried it out.. actually everyone doesn't even have access to it. Smiley Happy

You could read about it here: http://www.google.com/ads/innovations/offerextensions.html

 

Search remarketing is something I am using for a lead based client. So far its been working better. Logically, it should.. simply because the audience you are targeting is more focused. 

 

Lightbox has just been rolled out to a limited audience again... and very recently.. You could read about it here: http://adwords.blogspot.in/2012/10/helping-brands-light-up-web.html

 

Cheers,
Shweta

AdWords Top Contributor
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Accepted Solution’!

Re: Availability of New Adwords Features

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Hi Shweta,

 

Thanks for your reply and resources. How do you access search remarketing in your campaigns?

Re: Availability of New Adwords Features

Top Contributor
# 4
Top Contributor

We have a Google rep for that client/account. The setting up of search remarketing requires google backend intervention.

You could try contacting Google if you are interested in testing it for your account.

 

Cheers,
Shweta

AdWords Top Contributor
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Accepted Solution’!