Automatically pause the ad with lowest CTR in every ad group
I couldn't find a post on this - I'm wondering if someone could save me some time.
I manage a number of large accounts. Many of my clients regularly want new offer ads rotated into all ad groups. In such a situation, I would create the ads in Excel, tailor them according to their keyword grouping and upload them via CSV.
This saves me a huge amount of time however, part of this process which continues to cost me more time than I would like is the process of pausing the lowest CTR ad (over the last 30 days) in each ad group which I would like to replace with the newly uploaded ads.
There's obviously rules which can be run within the AdWords interface to pause an ad if CTR reaches a certain level, but what would really save me time would be to be able to run a rule that simply pauses the lowest CTR ad in each ad group.
Does anyone have any suggestions?
Thanks in advance