Automated rules - Nothing would change if your rule ran now.
I'm trying to set automated rule to stop placements in Display network campaign.
My criteria are: CTR less than .... and impressions over ....
Eventhough there are placements matching this exact setting, when I try to preview changes for this rule it says: Nothing would change if your rule ran now.
I have checked every single settings:
Apply to: All eligible placements in this campaign
Action: Pause placements
Requirements: As above
Frequency: every ... using data from the last 30 days(there is enough data for the last 30 days)
That seems a bit weird but the first thing that comes to mind is the date range for the placements you are referring to.
Those placements that 'match' your setting: are you looking at the data for them with the date range set to the last 30 days, as that is what your automated rule is doing. It is not looking at today's data and comparing it, it is looking at the last 30 days data and seeing if any placements match the criteria.
The other thing that comes to mind is what type of placements are you trying to pause? Automated placements can not be changed with a rule, only manual placements can be changed.
Hope this helps
The first thing to check is that you're using managed placements. Automated Rules can't affect automatic placements.
If you are using managed placements, make absolutely sure you're looking at the same time period in the UI as you've specified in the rule (this is what I find to be the most common cause of confusion in my own scripts/rules).
If you're absolutely certain there should be eligible elements for action, try altering the rule so that it includes only one of your conditions at a time. e.g. try it with just CTR, then try it with impressions. If one or the other of these work, that'll give you a narrower field to check.