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Automated bid management is so confusing

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

There are so many options when it comes to automated bid management.

Automated bid management:
using scripts
using conversion rate optimizer
using enhanced CPC
using 3rd party tools
using API – build your own

This is our scenario.

We manage PPC marketing (lead generation) for 100s of clients (local businesses). We want to automate as much as possible.

Which one of the methods would be best to us.

We would prefer to create our own inhouse solution using the API. However, I would like to understand the process (logic) of how that would work so that I can understand the algorithm (when we create our solution using the API).

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Accepted by Zee (Community Manager)
September 2015

Re: Automated bid management is so confusing

Top Contributor Alumni
# 3
Top Contributor Alumni

Good morning - 

 

I'm not precisly sure what your question is?  There are different bid management options because different advertisers have different needs. I'm afraid the decision for which solution is best for your company is probably one only your company can make. It depends on what kind of automation you're looking for and how you plan to handle your clients.

 

I'm not exactly sure what you mean by "the algorithm"?


Theresa
Google AdWords Top Contributor
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View solution in original post

Setting the initial bid for kws and ad groups

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How do you choose the initial bid / max CPC for kws and ad groups.

Let’s just assume that you are doing this for several accounts and want to create a process (algorithm) and not do it manually for each account. How would you do it?

How would you automate this using the API?
Can this be done using a script?
Any 3rd party APIs for this or tools? (we are trying to build home grown solutions as much as possible).

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Automated bid management is so confusing

Top Contributor Alumni
# 3
Top Contributor Alumni

Good morning - 

 

I'm not precisly sure what your question is?  There are different bid management options because different advertisers have different needs. I'm afraid the decision for which solution is best for your company is probably one only your company can make. It depends on what kind of automation you're looking for and how you plan to handle your clients.

 

I'm not exactly sure what you mean by "the algorithm"?


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*

Re: Setting the initial bid for kws and ad groups

Top Contributor Alumni
# 4
Top Contributor Alumni

Questions about the potentials for the API program are probably best asked in the API help forum.

 

AdWords API Forum

 

Good luck!


Theresa
Google AdWords Top Contributor
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