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Automated KW research for several accounts

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# 1
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We are going to be doing PPC marketing(lead generation) for 100s of local businesses.

 

We would like to automate as much of the work as possible.

 

The clients are all in different locations and in different industries. Their budgets are going to be different.

 

If I am going to be doing more than a hundred clients, then how do I do automated keyword research (for PPC) and load it up all ready for the campaigns?

 

This should be automated (and therefore scalable).

 

Just adwords (kw tool) API or are 3rd party APIs also needed?

 

If I am using APIs, what would be the process/logic (for the algorithm) to use here?

1 Expert replyverified_user

Re: Automated KW research for several accounts

Top Contributor
# 2
Top Contributor

Hello DelisaCeag;

If you have the knowledge and programming skills to use the API -  that would be your best bet.

For the best practice to utilize it: I would consult with our colleagues on the AdWords API help forum:

 

https://groups.google.com/forum/?fromgroups#!forum/adwords-api

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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