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Auto targets all products and auto target some products

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
If I create a Product Listing Ads campaign and create an auto target for all products and then create an auto target that say product_type=x would the x items only show up in that target and the other items show up in the all target?
1 Expert replyverified_user

Re: Auto targets all products and auto target some products

[ Edited ]
Top Contributor
# 2
Top Contributor

highest bid wins -- in most cases.

 

product-targets are used mainly to create different

bidding strategies for different (groups of) products --

typically, the all-products group must have a lower bid

than a more specific product-target (group) to win and

be seen in the auctions.

 

filters and negative-keywords may be used

to remove specific or less relavant items or

groups of items from the auctions.

 

 

Re: Auto targets all products and auto target some products

[ Edited ]
Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

Hi,

This is redundant to create a separate ad group with product_type=x if you have targeted all products already in an another ad group.
Your ads may trigger from both of these targeting no matter which of them has higher bid.

https://support.google.com/adwords/answer/2456103#CreateCampaign

I will suggest you to go though this article.

-Rohit

Re: Auto targets all products and auto target some products

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
It's not redeundant at all, I'd like to bid higher for specific products while continuing to advertise everything else at a placeholder bid.

Re: Auto targets all products and auto target some products

Explorer ✭ ☆ ☆
# 5
Explorer ✭ ☆ ☆
May be it can work, but I have never tried it this way. Good luck Smiley Happy

Re: Auto targets all products and auto target some products

Top Contributor
# 6
Top Contributor
there should be a table under 'tips' that may help
in deciding ad-group and product-target structure
based on bidding-strategies, messaging-needs, and
campaign goals (for regular-product-listing-ads) here --
https://support.google.com/adwords/answer/2456103#CreateCampaign

if there are any unresolved questions about a specific
campaign structure, contacting a product-listing-ads
specialists for clarification is likely the best course.