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Audience and first and third party data

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

Is there a way to combine audiences with first and third party data ? The goal is to create segments with these additional data. The segments will be used as audiences.

Regards,

Perrine

1 Expert replyverified_user

Re: Audience and first and third party data

Top Contributor
# 2
Top Contributor
Hi Perrine,

There are options to import offline data into GA but I'm not so sure this is what you're looking for.

https://support.google.com/analytics/answer/4524584?hl=en

I know for sure you can manipulate audiences created through GA but not so sure about the 3rd party options.

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: Audience and first and third party data

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for response.

I am looking for something similar of analytics audiences but with data from another source.