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Audience URLs vs Keyword URLs

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Adwords Community, 

 

If we have both a keyword final URL and an Audience final URL, which will serve if a user searches for the keyword and fits the audience targeting on search?

 

Thanks in advance

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Marked as Best Answer.
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Accepted by topic author Matt D
May

Audience URLs vs Keyword URLs

Top Contributor
# 2
Top Contributor

Hi @Matt D

 

If it's the "Target and Bid", then your audience's URL will be final URL and it's the "Bid only". it will be both based on serving.

Means, when your ad comes for both audience and keyword targeting, it will be Audience's URL and if it's the only keyword then your final URL will be Keyword's URL.

 

 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Matt D
May

Audience URLs vs Keyword URLs

Top Contributor
# 2
Top Contributor

Hi @Matt D

 

If it's the "Target and Bid", then your audience's URL will be final URL and it's the "Bid only". it will be both based on serving.

Means, when your ad comes for both audience and keyword targeting, it will be Audience's URL and if it's the only keyword then your final URL will be Keyword's URL.

 

 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Audience URLs vs Keyword URLs

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Rakesh!