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Attribution Modelling

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

Hi All Friends,

Greetings!

 

Could you please define Attribution Modelling in conversion.

 

If possible, define in very simple way with example.

 

Thanks

Ashwani Kumar

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
June 2016

Re: Attribution Modelling

Top Contributor
# 2
Top Contributor

Hi Ashwani,

 

Basically Attribution model refers to the way how you want to evaluate the number of clicks that resulted in a conversion on your website. It could be first click, last click or the combination of multiple steps. Based on your customer business model, you can decide and apply that model within your advertising account.

 

Here's one example of attribution model for better understanding:-

 

Screenshot_8.png

 

You can read about more insights here in the original doc:- https://support.google.com/adwords/answer/6259715?hl=en

 

I hope this helps!

Pankaj

Re: Attribution Modelling

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Nice Example Sir! Thanks