Assisted Conversions Report - x amount of conversions vs £0 conversion value
I hope you can help. In my 'Assisted Conversions' report i can see values against First or Last Click Conversions but on occasions I see £0 Conversion value.
For example, I see 5 first click conversions for Referral Traffic but I see £0 First Click Conversion Value.
How can this be?
Re: Assisted Conversions Report - x amount of conversions vs £0 conversion value
The click conversion value is based on the attributed conversion value you assigned to each conversion (whether there is a set amount such as £10 for every conversion, a dynamic value determined by google analytics, or something else). You may have accidentally assigned no value, or if you are using dynamic variable insertion for the value it may have misfired on the conversion page.
Let me know if that helps!