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Are subdomains and subpages targeted?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My campaign targets some web site, www.xyz.com. I am wandering if my banner ad will show only on home page or it will be shown in all subdomains and subpages of xyz.com?

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Are subdomains and subpages targeted?

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

I was thinking that it works the same way as it works with negative placings.

http://support.google.com/adwords/answer/2454012?hl=nl

Then it would be that you reach the whole domain and subdomains with syntax like :

example.com

(do not use www)

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

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Re: Are subdomains and subpages targeted?

Top Contributor
# 2
Top Contributor

Hello and welcome,

 

If I am not mistaken, you are targeting some placement using Google Display Network Campaign and asking whether the sub domain will also be a part of it or not. Let me know if that's not the case here.

 

I think it all depends upon whether the sub domain is also a part of Google Display Network and if yes, then whether your banner ad gets eligible under the ad auction to get displayed there or not. So depending on all these circumstances, it will depend whether your banner ad will be displayed or not.

 

Hope this helps!

Pankaj

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Are subdomains and subpages targeted?

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

I was thinking that it works the same way as it works with negative placings.

http://support.google.com/adwords/answer/2454012?hl=nl

Then it would be that you reach the whole domain and subdomains with syntax like :

example.com

(do not use www)

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

Re: Are subdomains and subpages targeted?

Top Contributor
# 4
Top Contributor

If a subdomain is part of the GDN it is usually listed under the top-level domain separately;

My experience shows that due to the hundred thousands sites sites listed under the GDN not all list their subdomains, though the ad does appear

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Are subdomains and subpages targeted?

Participant ✭ ☆ ☆
# 5
Participant ✭ ☆ ☆

Sorry,

I was looking at Dutch language, in English:
http://support.google.com/adwords/answer/2454012?hl=en

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

Re: Are subdomains and subpages targeted?

[ Edited ]
Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Thanks Pankaj, but this is so unnecessarily complicated answer.

 

I need siomple Yes or No?

 

Will my add appear in subdomains and subpages?

Re: Are subdomains and subpages targeted?

[ Edited ]
Participant ✭ ☆ ☆
# 7
Participant ✭ ☆ ☆

I think nobody can predict where your ads does appear. It depends on different factors, Quality score and CPC or CPM bid etc.

 

But the syntax for placings can be found on.
http://support.google.com/adwords/answer/2454012?hl=en
It is discussed here with how to exclude domains, subdomains and pages etc.
Use the same syntax for placings to try to reach your goals

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

Re: Are subdomains and subpages targeted?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Again, complicated answers to simple questions. Please... I am not talking about cpc, cpm, exclusion, etc.

 

I am asking a simple question: if I target xyz.com, will my ads qualify for subdomains and subfolder, or I need to explicitely target: 

 

xyz.com/forum

xyz.com/blog

xyz.com/something

 

or

 

will "xyz.com" cover it all?

Re: Are subdomains and subpages targeted?

[ Edited ]
Participant ✭ ☆ ☆
# 9
Participant ✭ ☆ ☆

Use the same syntax used with exclusions for placings

 

Sorry, I only did find this Google help for the syntax, nothing else

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.