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Are re-marketing campaigns based on organic or paid searches?

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# 1
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Hi, if I set up a remarketing campaign for the display network, does it remarket to visitors who came to the site through organic searches as well as paid? If it comes through organic searches, and I have a custom combination which has 'visitors of a page who visited another page' as a rule, how does it then track the organic searches when pretty much all of organic searches are now 'not set' with you being unable to see the keyword?

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Accepted by topic author Phil T
September 2015

Re: Are re-marketing campaigns based on organic or paid searches?

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# 2
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Hi phil,

Remarketing campaign search list contains both paid and organic searches. Yes, the second question about "not set" is a valuable one. I guess you won't have a cookie with visitors that are "not set".

Siva.

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Marked as Best Answer.
Solution
Accepted by topic author Phil T
September 2015

Re: Are re-marketing campaigns based on organic or paid searches?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi phil,

Remarketing campaign search list contains both paid and organic searches. Yes, the second question about "not set" is a valuable one. I guess you won't have a cookie with visitors that are "not set".

Siva.

Re: Are re-marketing campaigns based on organic or paid searches?

Top Contributor
# 3
Top Contributor

Just to clarify, since Google started to encrypt search queries, it does not pass the search queries to site owners; An exception is  search queries which triggered an ad.


See the following publications in 2013
http://searchengineland.com/post-prism-google-secure-searches-172487
http://searchenginewatch.com/article/2296351/Goodbye-Keyword-Data-Google-Moves-Entirely-to-Secure-Se...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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