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Are Google Search Ads Impacted by Cookies?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If I visit and later perform a Google search, is there any mechanism that makes it more likely that Google will display AdWords ads from, or give priority to their ads over other results? Specifically, is it possible for a cookie to be set when I visit that would impact future ad placements on Google's search engine results pages?


I know this is common practice with remarketing/retargeting campaigns, but am not sure whether this can occur within a standard Google search.

Re: Are Google Search Ads Impacted by Cookies?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Kyle,
Yes, based on a searcher's previous visits to a site, an Advertiser can adjust copy, bids, keywords bid to searchers who have been to their site. This can occur with RLSA - Remarketing List for Search Ads.
Remarketing Lists for Search Ads -
About RLSA -

If Google adjusts results based on your previous visits/clicks from a Google Search Results page, Google can show personalized search results, especially if you're signed into your Google Account.
Search results from your Google products -