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Are Google Search Ads Impacted by Cookies?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If I visit example.com and later perform a Google search, is there any mechanism that makes it more likely that Google will display AdWords ads from example.com, or give priority to their ads over other results? Specifically, is it possible for a cookie to be set when I visit example.com that would impact future ad placements on Google's search engine results pages?

 

I know this is common practice with remarketing/retargeting campaigns, but am not sure whether this can occur within a standard Google search.

Re: Are Google Search Ads Impacted by Cookies?

Top Contributor Alumni
# 2
Top Contributor Alumni
Hi Kyle,
Yes, based on a searcher's previous visits to a site, an Advertiser can adjust copy, bids, keywords bid to searchers who have been to their site. This can occur with RLSA - Remarketing List for Search Ads.
Remarketing Lists for Search Ads - http://www.thinkwithgoogle.com/products/remarketing-lists-for-search-ads.html
About RLSA - https://support.google.com/adwords/answer/2701222?hl=en

If Google adjusts results based on your previous visits/clicks from a Google Search Results page, Google can show personalized search results, especially if you're signed into your Google Account.
Search results from your Google products - https://support.google.com/websearch/answer/1710607?hl=en