AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.3K members online now
4.3K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Anyone else having trouble with the "ADs Nearby Businesses"

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm running a campaign for a company that was able to outbid everyone for the top spot in our market on a very consistent basis. Then along comes these new ads placed ahead of the traditional adwords results for "nearby businesses" on mobile. It looks like they were testing them for about 6 months off and on before they officially rolled them out at the end of May. They don't have many answers via the helpline nor my "dedicated account manager" and I don't think they account for the results in my reporting. Is anyone else seeing something similar?

 

 

1 Expert replyverified_user

Re: Anyone else having trouble with the "ADs Nearby Businesses&qu

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
Anyone, Anyone, Bueller?

Re: Anyone else having trouble with the "ADs Nearby Businesses&qu

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Annnyonnne????

Re: Anyone else having trouble with the "ADs Nearby Businesses&am

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
I appreciate you responding but I've been talking with Google since January about this and their online support tutorials are certainly not what I was looking for. I'm trying to determine if anyone else has had the same lack of information as far as reporting, how to participate, does it play by the same rules as adwords, etc. For certain mobile friendly businesses this had made a major impact that noone seems willing to acknowledge.

Re: Anyone else having trouble with the "ADs Nearby Businesses&am

Rising Star
# 5
Rising Star
Well we have tried the method mentioned celebird mentioned for a hotel chain near a airport, which actually worked. At the moment this is the only way available for Adwords though you can try a different approach with Adword express.

Re: Anyone else having trouble with the "ADs Nearby Businesses&am

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
After rereading what I posted I see that I haven't put out a very clear question but thanks to everyone who responded.

Re: Anyone else having trouble with the "ADs Nearby Businesses&am

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Joe,

Seen the same thing regarding this and can't seem to find any information about these new "nearby business" ads.

They take up a very prominent spot in the SERPS & I'm seeing businesses with location extensions enabled which are 15+ miles away, with dozens of businesses that are closer that run ads.

I'm trying to figure out the same thing..

- How do you report on them?
- I know technically how to enable them through location extensions, but how do you bid on them?
- How do you optimize for them?

Another question I had about this is this. If I had manually entered location extensions enabled in the Adwords account......are these kinds of ads still eligible to run?

Re: Anyone else having trouble with the "ADs Nearby Businesses&am

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Kurt, finally someone who has experienced this firsthand. I've been dealing with this since January "unofficially" and since the end of May officially. What Celebird is telling you is technically correct and actually more help than you'll get calling into the help desk or even from "a dedicated specialist" but it's also not the response of someone who's been impacted by it.

You can set a radius around each of your locations for the mileage you want to cover.(I can send details if you're interested) They say the closer a search is to your location the more likely they are to show it but I've seen way too many of those locations you're talking about that are 15-20 miles away showing up in a town we have a location in.

They also say it operates under the same auction as adwords but the reporting and the results don't seem to stand up to this. I'm not certain they're even accounted for in the reporting.

I base this on the campaign's avg position numbers which consistently tell us were positioned 1.0 through 1.5 with an ultra aggressive campaign. Yet the preview tool and the business owner's non-stop searches have us showing at the top of the bottom of the page. (Technically 3rd or 4th) The first actual adwords ads, but not the first actual ads. The reports say were first, but actual searches and the drastic decline in results tell a completely different story.

If what you're referring to as manually entering location extensions as how we did it before they made us sync everything through G+ then you might have to check to make sure they didn't invalidate your locations. They did erase ours and it was a bit of a hassle getting everything synced back up under the correct account. Where I am (Chicago area) they absolutely will not show any locations in the "Nearby Businesses that are not synced through your Google plus pages.

Please let me know if you have further questions or come across any answers. Thanks for the reply.

Re: Anyone else having trouble with the "ADs Nearby Businesses&am

[ Edited ]
Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

Celebird,

Thanks so much for the reply.

However, for the location extension tab under Ad Extenstion, there are no "Mobile-Click-To- Call" metrics when you segment by click type. As far as I can tell under all the accounts I manage that data specific call data for locations isn't listed there.

 

***Correction....I just saw where "Mobile-Click-To-Call" was a click type for another account under Location Extension.

 

Many thanks!

Thanks for the reply though!

Re: Anyone else having trouble with the "ADs Nearby Businesses&am

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

Joe!

Yes, it's been difficult to even explain what is going on unless someone has seen this firsthand, even to  someone at Adwords.  It's good to know someone who has experienced this as well, however unfortunate.

The reason I was given for declining performance from my agency rep was something completely different and is referenced here:

 

https://www.en.adwords-community.com/t5/Performance-Optimization/mportant-Activate-your-call-only-ca...


We've been experiencing this for a few clients nationwide for the last 2-3 weeks.

I believe I understand what you are saying about setting radius around locations, Under Advanced Location Setting > Location Groups > My Locations, correct?

Yes, absolutely seen locations listed in ads which are 15-20 miles away.

Can't seem to determine reporting wise either what is going on.  Nothing is listed under "location extensions" for "click type? of mobile click to call at all.

I'm seeing the EXACT same thing you are.....with average positions listed as 1.0-.15 (or whatever they were in each campaign) in the Adwords reporting interface, but these particular kinds of ads show up in a very prominent position right at the top of the page above the fold instead of the older "click to call" ads.

 

Even in the reporting interface the mobile click to call ads are listed 1-2 ad position, yet are really at the bottom of the page and 3rd-5th.

Seems that you'd be able to "bid your way" to the top if you chose to do so, but this seems to not be the case at all.  

Yes, I was referring to was manually entered location extensions from before the "forced" migration. Right now you can still set-up manual location extensions if you choose to do so.

Good to know about the G+ (My Business) synch needing to be done in order for these locations based ads to show.

Literally I've tested this out on a mobile device 20 yards away from one of my clients and couldn't get these kinds of ads to show up and generate impressions.

Have you been successful in getting these kinds of ads to appear in that new "nearby business" ad block at the top?

If you have any other questions, let me know, or shoot me a message on G+.  If I find anything else about this, please let me know.