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Animated Advert Duration

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hi all,


I was wondering if anyone had any tips on the optimum time an animated display advert should run for?

I understand the maximum time is 30, has anyone got any data/insights?



1 Expert replyverified_user
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)

Animated Advert Duration

Top Contributor
# 2
Top Contributor

Hi Matthew,


Attention span is short with people these days, so the shorter the better. It is best to keep it between 10 and 20 seconds, with 15 seconds being the sweet spot. Be sure to check out Google AdWords Best Practices for display ads... and apply the logic to your animated ads, too.  


All the Best,



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