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Analyitcs Remarketing

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# 1
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Hi Everyone,

I have a few websites which for all them I have started building Remarketing lists using the new Google Analytics code.

Is it possible to use one Adwords account in to market to all those lists or do I have to use a different Adwords account for each of them?

Thanks,
Idan

Re: Analyitcs Remarketing

[ Edited ]
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# 2
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Hello Idan C !

 

For the analytics remarketing list, you can use a single adwords account .

 

https://support.google.com/analytics/answer/2611268?hl=en

 

To quote from the help page :

 

"When you create a remarketing list, you specify in which of your AdWords accounts that list is available. The list should then appear in that account within minutes"

 

"Any remarketing list that you create in Analytics and then make available to an AdWords account thereafter functions in AdWords in the same fashion as any remarketing list created within AdWords."

 

Also read here :

 

https://support.google.com/analytics/answer/2611270

 

"To take advantage of Remarketing with Google Analytics, you need to:"....

"Have at least one active Google AdWords account that is linked to your Analytics account."

 

It is very good to use analytics lists instead of adwords for segmentation purposes.

 

However every list has a unique ID and if you want to use a list in more than 1 adwords account the instructions say :

 

"If you want to use the list in more than one AdWords account, then you need to recreate the list for each account."