An easier way to create Display campaigns!
Marketers start every campaign with an objective. Clothing retailers may look to attract website sales, pizzerias want customers to call in orders, and soft drink brands want consumers to be aware of their beverages. That’s why we’re introducing a new, easier way to create Display campaigns that helps you pick the right settings based on your marketing objectives.
The new Display setup flow offers a list of objectives designed to meet the needs of marketers large and small, across many industries:
- Build awareness: e.g. an auto manufacturer looking to promote a new SUV model
- Influence consideration: e.g. a home electronics brand encouraging customers to research its new washer/dryers
- Drive action: e.g. a hotel hoping to get customers to book rooms; a dentist wanting new patients to call; or an app developer looking to drive installs