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Amazon sponsored link

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I would like to know how can I post sponsored links in Amazon.com.
I have searched on Google Community. And people said that I can use "display network" to show my ads as sponsored link in Amazon.

 

However I have also contact Google Customer Service and they said that Amazon is not their display network partner. Therefore we cannot use display network to be one of the sponsored link in Amazon.com

 

I am confused in who is saying right.Moreover,I would like to know is there any method I can use to exclusively target Amazon.com' sponsored link.Woman Sad


I know there is no way for us to only target amazon in search network campaign.

I have also launched a campaign using search network with search partner, and added Amazon.com as negative placement in it, However I still found my ads being shown on Amazon.com. Could anyone tell me the reason of it.

 

Thank you very much for your help.

3 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Amazon sponsored link

Top Contributor
# 5
Top Contributor
That's quite a big hat you've thrown me, Moshe, but I'll do my best to help.

Amazon is indeed a Search Partner (or at least it used to be). So in order to have your ads shown there you need to include search partners in your Networks targeting section.

There is, indeed, no way for you to target Amazon specifically, Wong, but there may be a workaround.

If you'll analyze the search terms in your campaigns where you're targeting search partners as well, you'll see some very unusual ones. Long search terms, which look more like page titles. If you'll search for those search terms, on Google, between quotation marks (phrase), you'll see you get hits from Amazon, triggered by some of your broad match or phrase match queries.

If you'll try to reverse-engineer the process a bit, you may be able to get Amazon to show your ads if you'll use the page titles where you'd like your ads to show as keywords.

So, for instance, using the keyword "bose quietcomfort 25 headphones black" in a campaign targeting search partners, in the US, with English as the targeting language, may show your ads on this page http://goo.gl/ix8WvX (the amazon.com product page for those headphones).

Of course, the same QS and relevance criteria apply, so if your ad and landing page is not related to your keyword, you might not be able to have your ad shown.

Hope it helps. Give it a try and let us know how it works for you.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

View solution in original post

Re: Amazon sponsored link

[ Edited ]
Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hello Wong,

 

Welcome to AdWords Community.

 

If you target the campaign to Search Network Only & Add Search Partners, then adding a Excluded Placement will be of No effect as the placement Targeting is not available for Search Network but rather Display Network.

 

However, If you create Search Network with Display Select, then you can add the placement as an Excluded Placement.

 

Now Specifically about Amazon, there were news all around saying that Amazon is now out of Google Search and Display Network, but no official news as yet from Google.

http://searchengineland.com/amazons-departure-will-impact-googles-search-network-203172

 

But when I checked with the Placement Tool/Display Planner, I see it does show Amazon.in as a placement but it does not show any data at all. It is all greyed out.

Amazon.png

 

No Data.png

Not sure if it is still part of the GDN and Search partners Network 

 

Hope this Helps.

- Prashanth Reniguntala

 

 

 

Re: Amazon sponsored link

Top Contributor
# 3
Top Contributor

Hello Wong,

 

Welcome to AdWords Community.

 

Do you want to show your ads on Amazon.com or you do not want? Your question gives this confusion. 

 

Amazon.com comes under Google Search Partners, so if you do not want to show you ads on this website, you can simply opt out of Search Partners in your campaign targeting. There is no way you can include or exclude individual search partner, you can include partners group or exclude them entirely.

 

Also, to my knowledge, i don't think Amazon comes Display Network, it comes under search partner. However, I could not find any official AdWords resource for the same.

 

Thanks
Ratan

Join me on Google+

 

 


About Me: Community Profile | Ratan Jha INC. | Splashsys Webtech
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Amazon sponsored link

Top Contributor
# 4
Top Contributor

Our Amazon specialist  is @AdWiser 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Amazon sponsored link

Top Contributor
# 5
Top Contributor
That's quite a big hat you've thrown me, Moshe, but I'll do my best to help.

Amazon is indeed a Search Partner (or at least it used to be). So in order to have your ads shown there you need to include search partners in your Networks targeting section.

There is, indeed, no way for you to target Amazon specifically, Wong, but there may be a workaround.

If you'll analyze the search terms in your campaigns where you're targeting search partners as well, you'll see some very unusual ones. Long search terms, which look more like page titles. If you'll search for those search terms, on Google, between quotation marks (phrase), you'll see you get hits from Amazon, triggered by some of your broad match or phrase match queries.

If you'll try to reverse-engineer the process a bit, you may be able to get Amazon to show your ads if you'll use the page titles where you'd like your ads to show as keywords.

So, for instance, using the keyword "bose quietcomfort 25 headphones black" in a campaign targeting search partners, in the US, with English as the targeting language, may show your ads on this page http://goo.gl/ix8WvX (the amazon.com product page for those headphones).

Of course, the same QS and relevance criteria apply, so if your ad and landing page is not related to your keyword, you might not be able to have your ad shown.

Hope it helps. Give it a try and let us know how it works for you.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Amazon sponsored link

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thank you for all of you guys' help
I have seen Moshe's method on Internet. It seems quite complicated and I need time to try coz I have many campaigns and many keyword in each campaign.

Actually I have one (a) search network (with search partner) and display network campaign.
For this campaign, I would like to exclude amazon as I have (b)another display network campaign targeting amazon.

It seems that I cannot exclude amazon in campaign A even though I have already add amazon as negative placement. And for campaign B, I have already paused it once I have contact Google CS

Re: Amazon sponsored link

Top Contributor
# 7
Top Contributor

@Wong;

You had a typo in your reply - obviously this was @AdWiserthe @AdWiser ' s approach

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Amazon sponsored link

Top Contributor
# 8
Top Contributor
Hello again, Wong. As I said before, Amazon is a search partner. You cannot target or exclude it in display campaigns. You also cannot target or exclude specific search partners. All you can do is include all of them or none of them.

The only way I know of is to use Amazon specific keywords, as I've mentioned in my previous message and hope they don't trigger ads (search ads) elsewhere.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.