AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

3.8K members online now
3.8K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me

Amazon Sponsored Links

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I noticed my competitors have text ads at the bottom of the Amazon page.
I read the bubble that says that displays sponsored links sourced from third party networks.
My Ad Words campaigns are opted into Google Search Partners but my ads are not showing up at the bottom of the Amazon page under the Sponsored Link section.
Can you please explain why my link is not showing?

1 Expert replyverified_user

Re: Amazon Sponsored Links

Top Contributor
# 2
Top Contributor

Hi @Carolyn M,


There does not seem to be a definite answer to this question. Amazon is believed to be a Search Partner for Google and there's no way to target or exclude a specific search partner. Hence, the only way out would be to have Amazon specific keywords in the campaign to increase the chances of your ads appearing there. 


You can also read this thread for an even better explanation of the scenario. 


Ratan Jha

About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.