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Affinity Group Definitions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, where can I find the definitions for the affinity groups? How does Google define "movie lovers" or "technophiles?" I've searched the Internet, but have been unsuccessful thus far. Thanks in advance for any help you can provide.


Re: Affinity Group Definitions

[ Edited ]
Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi there
this is a thorough resource recent on this topic.
here is a snippet directly relating to your Q
This new targeting option takes more of a long-view in terms of audience creation. Rather than looking at one particular purchase intent, like In-Market, Affinity targeting analyzes someone’s overall interests, passions, and lifestyle to get a better sense of their overall identity.

The definition for "affinity" is as follows: (1) a natural liking for or attraction to a person, thing, idea, etc., and (2) inherent likeness or agreement; close resemblance or connection. A specific user may not have searched for your product/service but they may have a natural liking or attraction to an Affinity category as exhibited by their online patterns, or they may have a close resemblance or connection to someone who would be interested in a product.
Less detailed info from Google here:



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