We are looking to turn the affinity categories information on Google Analytics into more actionable data for our site. Does anyone have a recommendation on where we could find averages for this data so we can index our data against some sort of norm. Our end goal is to be able to say that our users are x% more likely to be interested in y, compared to z.
Thanks in advance for your help!
Re: Affinity Categories
Using Segmentation, you can get actionable insights like under which affinity category most users are into (by source of traffic, by location, by device and more). To know more about Segments in Analytics, kindly click here.
You cannot able to analyze with industry averages for Affinity Categories. However with Benchmarking reports in Google Analytics, you can find quite good insights on how you're doing against your competitors.