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Adwords native ads

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# 1
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Are Google Native ads available in Adwords platform?

 

 

2 Expert replyverified_user

Re: Adwords native ads

Top Contributor
# 2
Top Contributor
Hi Eric
What do you mean by native ads? Can you provide an example?

Re: Adwords native ads

[ Edited ]
Follower ✭ ✭ ✭
# 3
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Ads similiar to Taboola, Revcontent but they are from Google. It says powered by Google in top left corner
http://screencloud.net/v/rx3q

Re: Adwords native ads

Rising Star
# 4
Rising Star
Hi Eric,

Yes these are native gmail ads available on GDN within adwords.

for your reference:

http://adwords.blogspot.in/2015/09/native-gmail-ads-arrive-in-adwords.html

Regards
Archit, AdWords Rising Star, Community Profile
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Re: Adwords native ads

[ Edited ]
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# 5
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This is not Gmail site http://screencloud.net/v/y612

right hand side 

http://screencloud.net/v/eK5g

 

Re: Adwords native ads

Top Contributor
# 6
Top Contributor
Ahh, took me a while to work that one out. I was trying to figure out how Google could allow some of those.
Those ads are all linking to internal articles. I believe they are backfill ads in DoubleClick. So when there's no ads to show, the publishers own ads are shown.

You'll notice that none of the actual Google ads are like that. This publisher uses DFP/DoubleClick For Publishers. You can find more info here: https://www.doubleclickbygoogle.com/solutions/revenue-management/dfp/

Hope that helps!

Re: Adwords native ads

Follower ✭ ✭ ✭
# 7
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You are right, they do link to internal articles. I did not realize that at first.
But the question still is if they do have this "native" option is there a way to place ads there through GDN?

Re: Adwords native ads

Top Contributor
# 8
Top Contributor
Yes, if they accept ads through site targeting (default). However, your ads will not look like their backfill ads, they will be normal AdWords/AdSense display ads shown in these slots.
There is no such thing as "native" ads in Google AdWords. You can't make ads look like that unless you use HTML5 display ads built in GWD and even still, they'll have to comply with regular display ad policies.

Re: Adwords native ads

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# 9
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Sorry, what is GWD?

Re: Adwords native ads

Rising Star
# 10
Rising Star
GWD stands for Google web Designer

Regards
Archit, AdWords Rising Star, Community Profile
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