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Adwords abuse - Zenmate

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I was checking our logs and found suspicious behavior from many different IP addresses, all of which resolved to the host secured-by.zenmate.com - here is a sampling of the IP's.

 

199.115.114.220

207.244.76.210

207.244.77.2

108.59.8.208

 

The pattern of these 'visitors' is to come in from an Adwords ad, then bounce, come in from another Adwords ad, bounce, and repeat 8-10 times.  Then move on to another masked IP address and do the same thing.  They never engage with the site.

 

Has anyone else experienced this?  How do we make this stop?  It's getting very expensive to keep paying for these wasteful clicks..

 

Thanks!

Mark

1 Expert replyverified_user

Re: Adwords abuse - Zenmate

Rising Star
# 2
Rising Star
Hey Mark, how are things?

You can always exclude those IPs addresses in order to make sure they don't see your ad from this numbers:
https://support.google.com/adwords/answer/2456098?hl=en

Also, there's the inconvenience about getting clicks from them, but rest assure that Google will refund you from those clicks:
https://support.google.com/adwords/answer/2549113

At the end of the above link, you can open an click investigation, if you like.

Hope this helps.

Cheers.

Leandro Martinez | Basta1Click

Re: Adwords abuse - Zenmate

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you for the quick reply.

The tricky thing about this situation is that the Zenmate system allows the user(s) to change their IP address as often as they like so what I'm looking for is a way to block an entire host (secured-by-zenmate.com), not just by IP address, which is a constantly moving target.

Re: Adwords abuse - Zenmate

Rising Star
# 4
Rising Star
I don't know any feature that you can block users, apart from the IP
address. I don't think you can block the role host from inside Adwords.

Usually in cases like this, companies creates an intermediate page where
the company it self verify the ips and host of the user, creating a
blacklist on the website, and not on the campaign side. If you have this
opportunity, could be a solution for you.

Leandro Martinez | Basta1Click

Re: Adwords abuse - Zenmate

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thank you again for the swift reply!



I appreciate the recommendation and we do blacklist users on our site but in this scenario, with the ever changing IP addresses, that wouldn't be effective..

That also doesn't solve the problem of the wasted ad spend. If it is someone trying to run out my budget, they won't be deterred by an error page on our site. Does that make sense?

Re: Adwords abuse - Zenmate

Rising Star
# 6
Rising Star
Yes it does, but it seems a harsh problem. I mean, at one side you can't
get Adwords to block role host access, and at page level, you have the ever
changing IPs.

Unfortunately, I personally can't see anymore ways to get around this,
since you will continue to get clicks on your ads, and unless you or google
get to block them...you're stuck.

Try opening the click investigation at the bottom of help article, or even
contacting Adwords team and explaining this to them, because this maybe
involves a little bit of the engineering team and maybe they can help out.

Maybe someone have a solution we doesn't know. Hope to talk helps out Smiley Happy

Leandro Martinez | Basta1Click

Re: Adwords abuse - Zenmate

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
I'm working with Zenmate now to see if they can provide a solution to this problem. I'll keep this discussion updated as information becomes available. In the meantime, it would be great if Google could give it's advertisers a way to block a host (not just IP address) from seeing their ads at the ACCOUNT-level.