Adwords Scripts vs Adwords API - what's the difference?
Does the Adwords Scripts work independently of the API? I sure hope so. I just need to pause and activate keywords based off inventory data and, if possible, I would like to dynamically insert pricing and inventory into ad copy in a similar fashion.
If anyone can point me in the right direction, I would really appreciate it.
Re: Adwords Scripts vs Adwords API - what's the difference?
Yes, AdWords Scripts is embedded right within the AdWords UI and is totally different from the API. Check out the developer site https://developers.google.com/adwords/scripts/ for more. You should totally be able to solve the situation you describe using AdWords Scripts.