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Adwords Remarketing tag error

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My remarketing tag code IS on my site. For weeks it was found by Adwords on the Shared Library/Audiences page. But now that the list has finally reached 1,000 members, it says: "We haven't detected the Google Analytics remarketing functionality on your website" The Tag Assistant in Chrome shows the tag IS working. So what's up? How can I fix this? All help is appreciated, Thanks!

1 Expert replyverified_user

Re: Adwords Remarketing tag error

Rising Star
# 2
Rising Star
Hi

Since u r talking about Analytic re-marketing tag if u trying to use this audience for a RLSA campaign it wont work. Because RLSA still does not support analytic re-marketing audience.

Please verify whether you are trying to create a RLSA campaign or not,

Re: Adwords Remarketing tag error

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Yes, I guess I am. So what's the difference, & what should I have done?

But then, why did it show for weeks, and now doesn't?

Re: Adwords Remarketing tag error

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
To be clear, I have 2 tags on my site: 1 for Analytics & 1 for Remarketing.
Tag Assistant reports BOTH as working properly.
Marked as Best Answer.
Solution
Accepted by topic author FLEXPRO A
September 2015

Re: Adwords Remarketing tag error

Rising Star
# 5
Rising Star
If you are trying to use analytic tag for RLSA campaign it wont work. So if u have a remarketing tag generated through adwords which is correctly installed in website, you should be able to use in RLSA campaigns

Re: Adwords Remarketing tag error

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Nisal,

Thanks for making me realize the difference. That's what I am afraid I did. I have since created remarketing lists in AdWords directly. The lists begin to grow, so I've lost some time, and no doubt some sales.

Perhaps the process could be simplified for those of us that aren't pros?
Whaddaya say, Google?

Re: Adwords Remarketing tag error

Rising Star
# 7
Rising Star
I think they will probably enable analytic tag for RLSA campaigns as well. We just have to wait and see Smiley Happy