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Adwords New if Customizers

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

Hello Experts,

 

I have a query Google has introduced new if function in ad customizers.Now it works on two dimension device type and audience list.

 

My question is the audience list we create via adwords or analytics for remarketing is also eligible to use this if functions in ads or only returning visitor,new visitor,card abandoners is the only option?

Ref link:https://support.google.com/adwords/answer/7207341

2 Expert replyverified_user

Adwords New if Customizers

Rising Star
# 2
Rising Star

Interesting update. In ref link it's written that "You can pick any valid user list name in your account", so I guess that we can use any remarketing audiences. I have just created few ads with IF for remarketing. Let's wait a bit. 

Cheers, Alexey
UAWC Agency
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Re: Adwords New if Customizers

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Thanks

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Adwords New if Customizers

Top Contributor
# 4
Top Contributor

Hi Soumik,

 

Interesting pick. I think let's wait for a while as said above. That's because it would be too early to predict anything. Otherwise, my suggestion would be to use any of the eligible audience list from your AdWords account and see if you face any challenges or not as per the help center notes.

 

Pankaj