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Adwords Displaying when not Scheduled

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

We have an Adwords campaign that is set to run from 1500 to 2359 daily.  However, when we look at Google Analytics, we notice that we receive a few paid clicks before 1500.  This happens on most days and consists of only a click or two - nothing major.

 

Does anyone know why?

Regards,


Gareth

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author PinkLilac
September 2015

Re: Adwords Displaying when not Scheduled

Top Contributor Alumni
# 3
Top Contributor Alumni

Hi Gareth,

 

Another thing that can happen is that a user that clicked on your ad one day and comes back again (within 6 months) and visits again.

 

Visitors return during the lifetime of a single tracking cookie
A campaign tracking cookie remains for six months after a visitor clicks on your AdWords ad. If the visitor returns to your website within those six months, Google Analytics credits the visit to the original campaign. In such cases, you can expect to see more visits than clicks.
To see the number visits from returning visitors, cross-segment the campaign byVisitor Type.

 

You can read up more about it here

View solution in original post

Re: Adwords Displaying when not Scheduled

Top Contributor
# 2
Top Contributor

Hi Garith,

 

AdWords time is set to the time zone you select. Analytics is set for Pacific time. Are you making the proper adjustments to the time reported by Analytics?

 

Have you run a day part report in AdWords? Do you see the same thing there?

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords
Marked as Best Answer.
Solution
Accepted by topic author PinkLilac
September 2015

Re: Adwords Displaying when not Scheduled

Top Contributor Alumni
# 3
Top Contributor Alumni

Hi Gareth,

 

Another thing that can happen is that a user that clicked on your ad one day and comes back again (within 6 months) and visits again.

 

Visitors return during the lifetime of a single tracking cookie
A campaign tracking cookie remains for six months after a visitor clicks on your AdWords ad. If the visitor returns to your website within those six months, Google Analytics credits the visit to the original campaign. In such cases, you can expect to see more visits than clicks.
To see the number visits from returning visitors, cross-segment the campaign byVisitor Type.

 

You can read up more about it here