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Adword Campaign Cost

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Why is the total cost of my ad campaign falling over time ? I have gone from using 

£110.00 to 

£42.00.

 

 

 

Re: Adword Campaign Cost

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Did you make any changes to your bids, keywords, geo target or other?