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Ads showing for non-matched keywords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

That was probably a confusing title but here is a breakdown of my problem:

 

Say I have one (example) campaign

- Trucks

 

With 2 Ad groups.

  • Rent Trucks
  • Truck Terms

Let's say Rent Trucks has 1 keyword.

  1. truck rentals

and Truck Terms has 1 keyword.

  1. truck sellers

The only ad for Truck Terms has an Ad as follows:

{Keyword:truck rentals}

rent trucks.

0 down, 30 yr fix!

www.trucksexample.com

 

^ Is that ad ever supposed to fire since the Ad Title is of a keyword from an ad group that does not contain the keyword: truck rentals?

2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Jeremy S
September 2015

Re: Ads showing for non-matched keywords?

Top Contributor
# 3
Top Contributor

Hi Jeremy S,

 

There's no point to using DKI when you only have one keyword in your ad group. The keyword that triggered your ad is substituted in the ad coy, not the user's query.

 

If those are broad match keywords, I'd recommend using BMM instead to get proper separation of your ad groups.

 

for Rent Trucks:

+truck +rentals  (query must include trucks and rentals, in any order)

 

for Truck Terms:

+truck +sellers (query must include trucks and sellers in any order.

 

Best of Luck

 

Pete

 

 

petebardo -- Deadhead doing AdWords

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Re: Ads showing for non-matched keywords?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello;

This is a nice question;

If the ad is triggered by the Keyword "truck sellers" (the only options available in this ad-group, and that is a question by itself...because the keywords from the different ad-groups may compete) - then it will replace the default text.

The default text is used, mainly, in cases in which the keyword is too long, and if used, the line exceeds the number of characters allowed;

 

 

Read more:

Keywords aren't showing in approved keyword insertion ads

 

[Edited]: I used mistakenly used a term that you did not mention as a KW.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Jeremy S
September 2015

Re: Ads showing for non-matched keywords?

Top Contributor
# 3
Top Contributor

Hi Jeremy S,

 

There's no point to using DKI when you only have one keyword in your ad group. The keyword that triggered your ad is substituted in the ad coy, not the user's query.

 

If those are broad match keywords, I'd recommend using BMM instead to get proper separation of your ad groups.

 

for Rent Trucks:

+truck +rentals  (query must include trucks and rentals, in any order)

 

for Truck Terms:

+truck +sellers (query must include trucks and sellers in any order.

 

Best of Luck

 

Pete

 

 

petebardo -- Deadhead doing AdWords