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Ads not showing

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# 1
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My ads are not showing because of daily budget, but the budget has not been used up for the last das? How is that possible?

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Ads not showing

Top Contributor
# 3
Top Contributor
Hi nur-plisseesch K,

If you have a high CPC bid compared to the remaining budget for the day, Google may not be able to show your ads without risking exceeding the 20% over-delivery for a single day. Or it may risk going over your daily budget * 30.4 days for the month.

For example, if your bid is $5.50 and you have $10.00 remaining in your daily budget of $20, Google might not be able to show your ad as it will show to many users at the same time. If three users click on your ad in that time period, they have exceeded their over-delivery guarantee of no more than 20%.

Best of Luck

Pete
petebardo -- Deadhead doing AdWords

View solution in original post

Re: Ads not showing

Top Contributor
# 2
Top Contributor
In a given billing period, you're never charged more than the average number of days in a month (roughly 30.4) times your daily budget. For campaigns that are paused in the middle of the month or that otherwise don't run for the full month, you may see discrepancies between your average daily budgets and your total charges.

Please see here for more details:
https://support.google.com/adwords/answer/6312?hl=en
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Ads not showing

Top Contributor
# 3
Top Contributor
Hi nur-plisseesch K,

If you have a high CPC bid compared to the remaining budget for the day, Google may not be able to show your ads without risking exceeding the 20% over-delivery for a single day. Or it may risk going over your daily budget * 30.4 days for the month.

For example, if your bid is $5.50 and you have $10.00 remaining in your daily budget of $20, Google might not be able to show your ad as it will show to many users at the same time. If three users click on your ad in that time period, they have exceeded their over-delivery guarantee of no more than 20%.

Best of Luck

Pete
petebardo -- Deadhead doing AdWords