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Additional line in ad on top Google search page (category links)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I saw an ad with extra line and have no idea how to add that line.

 

Structure of that Ad was

Title

Link

Text (both text lines in one row)

Short_link1    Short_link2

 

Those short_links were categories.

How can  I add that?

I don't see in editor. Is Google placing categories in ads automaticlly?

If that is the case how can  I define categories?

Tnx

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Additional line in ad on top Google search page (category links)

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Boki,

 

Welcome to the community!

 

What you are explaining and my interpretation is that this particular ad was making use of Sitelinks Ad Extensions.

 

These are extra links to pages on your site that can be added to your existing ads.  Once they are set up in your account, they will appear automatically when Google finds them useful and when your ads appear above the Google search results, positions 1-3 typically. 

 

These ad extensions have also been proven to have a positive effect on your ads CTR too.  Very good choice for anyone.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Additional line in ad on top Google search page (category links)

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Boki,

 

Welcome to the community!

 

What you are explaining and my interpretation is that this particular ad was making use of Sitelinks Ad Extensions.

 

These are extra links to pages on your site that can be added to your existing ads.  Once they are set up in your account, they will appear automatically when Google finds them useful and when your ads appear above the Google search results, positions 1-3 typically. 

 

These ad extensions have also been proven to have a positive effect on your ads CTR too.  Very good choice for anyone.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Additional line in ad on top Google search page (category links)

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi, 

 

Many thanks for quick and precize answer.

I appreciate it.

 

Best regards,

B.

 

Re: Additional line in ad on top Google search page (category links)

Top Contributor
# 4
Top Contributor

Hi Boki,

 

You're most welcome, glad to help when I can.

 

Please let us know if you have any further questions/problems.  Smiley Happy

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’