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Additional Content on Search Ads may be Callout Extension

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hi,

 

I am well aware of call out extension. Some days back I observed that Google shows many lines in Google search ads. Some of examp

 

Services: Video Ads, Text Ads, Display Ad
Rating: product quality9/10 - shipping 8.9/10 - service 8.6/10 - selection 8.9/10
Styles: Mini bags, totes, crossbody bag, messengers, shoulder bags, satchels, h....
Categories: clothing, handbags, shoes, watches, accessories...

 

How does it possible in search ads? Is there additional featues added into Google Adwords?

1 Expert replyverified_user

Re: Additional Content on Search Ads may be Callout Extension

Top Contributor
# 2
Top Contributor
Hi Virendra,

Services:
Styles:
Categories:
All these 3 and many more(including amenities, brands, courses, destinations) are the structured snippets extension and comes under manual extension.

Get more details here:
https://support.google.com/adwordspolicy/answer/6283300?hl=en


Rating: It is part of automated ad extension which you don't need to setup.
Get more details about seller rating extension here:
https://support.google.com/adwords/answer/2375474?hl=en

Regards
Archit, AdWords Top Contributor, Community Profile
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Re: Additional Content on Search Ads may be Callout Extension

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Thanks a lot Archit.