Adding other placements than mail.google.com to GSP[ Edited ]
September 2016 - last edited September 2016
I have received a suggestion to add additional placements for a GSP campaign - just where mail.google.com is. Does it make any sense to add other domains like abc.com, xyz.com etc...?
Adding other placements than mail.google.com to GSP
I'm not aware of any reason to add placements other than mail.google.com to a GSP campaign. You only want to target a single placement (Gmail).
Google says that "Placements other than Gmail (mail.google.com)" are not available for Gmail ads.
See more info here: https://support.google.com/adwords/answer/6105478?hl=en
I hope that helps!