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Adding customer match lists to existing campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm trying to find out if I can add a customer match remarketing list to an existing Ad Group or Campaign on the search network. I've found an article that states remarketing lists can be added at the Ad Group level, but it says:


Only these types of lists can be used on the Search Network.

  • Tag-based lists are lists based directly on the tags on your website.
  • Rule-based lists are lists based on rules about the URLs visited.
  • Combination lists are any combination of the two types of lists above

Does this mean I cannot use the customer match list in an existing campaign and need to set up a new campaign? Or is the article out of date? (

2 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Heather R
February 2016

Re: Adding customer match lists to existing campaigns

Rising Star
# 2
Rising Star
Hi Heather,

You can use the CM list in existing campaign also, better will be creating a separate campaign where you can use a separate budget and various other settings without altering the existing campaign settings.

Hope this Article may clear your other doubts:

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Re: Adding customer match lists to existing campaigns

Top Contributor
# 3
Top Contributor

Hi Heather,


If you are referring to customer emails list that can be uploaded and advertisers can showcase the custom tailored ads to those specific users, then yes it can be currently done for the Google Search Network and not for Display Network. See this:-




Read more details on how to create the email list inside the AdWords account here:-


Let us know if this helps!